Do you select your chocolate based on percentage?
People adamantly tell us, "I only eat x% chocolate." Or, "I won't eat any chocolate if it is over/under x%."
When asked if they understand what the number is telling them they may not know the meaning, but insist on this steadfast rule.

What the Numbers Mean
Chocolate percentage is not some fancy calculation or weird mathmatical formula. It is the sum of the chocolate in the bar.
Cocoa mass + Cocoa butter = Cocoa percentage
There. Done. Easy. Not so fast!

Not All Bars Are Equal
Each chocolate producer has their own recipe for how they like their chocolate. Some like it creamy. Some thick.
Cacao beans naturally contain about half cocoa butter, but if the chocolate maker likes a creamier bar they will have to add more cocoa butter.
Therefore, the percentage of cocoa butter to cocoa mass will vary depending on the maker and mouthfeel of the chocolate will differ.
So not all 70% chocolate bars will be the same. You have to find the one you like.
Awesome...more research!

It's best not to focus your chocolate purchases based on percentage.
Embrace the chocolate world and enjoy a wide selection of wonderful chocolate!

Check out our current selection and continue your research today!

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